B2 · Upper Intermediate
Marketing & Advertising
Danish marketing and advertising terms for discussing brands, campaigns, target audiences and consumer behavior.
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- Words & phrases
- 27
- Lessons
- 2
- Conversations
- 1
- Readings
- 1
A preview of what you’ll master
Words you’ll make your own.
Explore every meaning in this unit. Learn how to say it in Danish when you start.
- marketing
- brand, trademark
- target group, target audience
- campaign
- slogan
- ad, advertisement
- consumer
- logo
- visibility
- awareness, familiarity
- launch
- to launch
- positioning
- influencer
- reach
- conversion
- sales promotion
- loyalty
- coverage, publicity, mention
- advertiser
- customer experience
- to brand
- newsletter
- sales pitch
- market share
- to penetrate the market
- brand loyalty
Danish words, pronunciation, and practice are waiting inside your learning account.
Understand the why
Your lessons, step by step.
- Lesson 1
Marketing and Advertising
- Lesson 2
Planning a Product Launch
Where this unit fits
Courses with this unit.

Upper Intermediate · Part 1
Work through the vocabulary, lessons, conversations and reading activities in this part. Practice grammar along the way.
22 Units · about 20.5 h

Business Communication
Lead projects, talk to clients and users, and discuss business strategy in Danish.
7 Units · about 4 h
Your next conversation starts here
Make these words part of your Danish.
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Start learning this unitOne account. Your progress, on the web and in the app.